EXPERIENCE

Global Digital Activation Manager
In charge of Snazaroo (face paint, wholesale) and Winsor & Newton (creative and fine art materials) // Colart Group (London)
February 2018 - current

• Building and implementing multi-channel activation plans (campaigns and always on) across all consumer digital touch points (social platforms, email, website, Amazon, PPC, display, SEO) – driving reach and engagement. ​

• Shaping the new role, setting up new ways of working and communicating them to the different functions of the business.

• Working cross functionally with a wide range of key stakeholders (brand, local markets, GMT) and platform owners (social media managers, web managers and developers, UX designer, email marketing manager, e-com manager) to deliver optimized digital coms plan delivering towards our brands business objectives. ​

• Delivering regular analysis and reports on the communications plans and recommendations for improvement, mapped against key digital and brand KPIs.  

• Co-ordinating and project-managing campaigns and always-on initiatives (managing timelines, distribution plan and delivery schedules​, as well as content from brands and agencies, disseminating it to relevant digital channel owners and markets).

• Informing, engaging and supporting the local markets to ensure consistency throughout localization process. Sharing best practice throughout the organisation.

• Managing agencies.

• Supporting in digital paid media​ (PPC, Amazon AMS/AMG).

Global Brand Manager
Liquitex (fine art paint) // Colart Group (London)
April 2014 - February 2018

• Defining the global brand strategy and vision (5 years Long Range Plan, yearly brand plans) in collaboration with brand director. 

 

• Project lead of the new brand identity overhaul:
managed design & content strategy and its implementation across the entire product portfolio (over 1200 skus) and the marketing brand materials (brochures, POS, brand guidelines, etc).

 

• Leading and implementing the core NPD pipeline (development of brand new product ranges, full relaunch of a declining core category and maintenance of ongoing ranges).  

Market study, research and insights organisation, concept and portfolio definition, pricing strategy definition, P&L management, trade presentation, trade fair organisation, communication strategy planning, assets development, reporting to GMT and other stakeholders.

 

• Initiating and supervising the merchandising system project from concept thinking to development. Objective: Based on consumer insights, improve shopper experience through in-store excellence.

 

• Working closely with the local markets (mainly with US and Japan as primary markets but ultimately across the globe) to ensure the projects and activities are implemented in line with the brand strategy and guidelines. 

 

• Managing and coordinating cross-functional teams across the globe (I&D, operations, sales, local marketing teams, purchasing, regulatory, agencies…).

 

• Creative direction and management of photo and video shootings

 

• Planning and controlling the brand budget

 

• Experience in operations and pilot manufacturing

  

• Strong track record in project management

 

SELECTED ACHIEVEMENT

Promoted to GBM position after having successfully initiated, developed and launched the Muted Collection across multiple markets.
Driving a 10% growth over an entire category. Launch pack has since been used as best practice example across the company.

COMPANY INVOLVEMENTS

  • Part of the Colart leadership programme (2018)

  • Key member of the Colart Intranet project team (2016)

  • Sustainability ambassador for Colart group for a year (2014)

Marketing Assistant
​Jacomo (Fine Fragrance Company) // Sarbec Cosmetics Group (Lille, North of France)
october 2011 - october 2013 (permanent)

2010 - present

2010 - present

Communication marketing side:
• Drew-up communication plans
• Coordination with suppliers : quote, proof reading, planning, production follow-up and delivery...

• Implemented radio, press & web partnerships
Fully organised exhibitions and press events: logistic, space planning & allocation, animation, signs and POS displays...
• Developed print and online tools & media (B to B & B to C): Copy-writing & graphic creation

               > lookbooks, product sheets, press releases & press-kits, newsletters, advertisements, web & Facebook banners, PowerPoints...

• Customised a new brand graphic charter
• Monitored the administrative and budgetary aspects of communication/marketing 

 

Product marketing side:
• Assessed & collated market reviews and studies
• Led the perfume development :

               > briefs to perfume houses, positioning, graphic identity, name, fragrance, bottle, packaging, price, planning, production follow-up...

• Supervised shooting photos

• Developed promotional products (perfume gifts sets, POS materials and promotional gifts) : managed the sourcing, quotation requests and coordination with suppliers

 

Trade marketing side:
• Implemented direct mailing campaigns: proposed commercial offers and design

• Set up annual animation calendars

Handled commercial relationships with retailers: prospecting, selling, loyalty improving, negociation

• Initiated commercial operations in point-of-sale

Reporting of each operation led

 

 

 

Event Project Manager
Public Address // Event Agency (Lille, North of France)
2011 (8 months intership)
 

Budget Lancel: Organised the "BB Party" Lille and the inauguration of the Lancel boutique Lille

Budget Finaref: Organised the annual corporate party

Budget Edhec: Launched the magazine Le Ch'ti simultaneously in several cities around Lille

 

Strategy: imagined and led the projects, was the point of contact with the client, ensured the coordination with the different providers ...

Operational: set-up the events, managed the technical staff, created plannings and guidelines...

Communication about the event: invitations, flyers, mailings, Facebook, PR management...

• Monitored the administrative and budgetary aspects of each event

Assessment and reporting of each event

 

 

 

PR Officer
RP carrées // PR Agency (Lille, North of France)
2010 (4 months intership)

Main Budget: Lille Art Fair > Oversaw the whole PR strategy (before, during and after the exhibition)

Secondary Budgets: Transpole, Carrefour, Lille Métropole International

 

Organised press events (press conference, press luncheon...): logistic and on-site welcoming

Created press tools: press releases, invitations, programs, press kits...

Contacted journalists

Collated press coverage and created press reviews

 

 

 

Marketing / Advertising Project Manager
​DDB // Global Communication Agency (Lille, North of France)
2009 (4 months intership)

Budgets : Tex Lingerie, Siligom (tyres), Jeanlain (beer)

 

• Implemented and followed communication campaigns (Tex Lingerie, Siligom)

• Assessed & collated market reviews and studies

• Ensured the content copy-writing of the magazine "Parlons Bière" from Jeanlain

• Was the interface between the client and the creative department: briefed the creative teams and the print production service

Followed the supports and validated the ready-for-press (catalogues, kakemonos, POP/POS materials, urban billoards, leaflets, radio spots...) 

 

 

 

Project Manager
Sioux // Global Communication Agency (Lille, North of France)
2009 (3 months intership)

Budgets : Groupe Contact (media group), Caparol (paint brand), Rallye Nautique de St-Tropez (event)

 

Proposed action plans for events (Groupe Contact) and global communication (Caparol)

• Searched partnerships and wrote sponsor files (Rallye Nautique de St-Tropez)

• Prospected new clients for the agency

• ... 

 

 

 

Advertising Project Manager / Creative
Spid Communication //Global Communication Agency (Lille, North of France)
2008 (3 months intership)

Budgets : Printemps (luxury store), Lille Tourist Office, La Gazette Nord-Pas de Calais (official local newspaper), Echo Vert (gardening furniture brand)

 

• Developed advertisements and flyers (Lille Tourist Office, La Gazette): conception, copy-writing & graphic design

• Created page layout (DTP) catalogues (Echo Vert / La Gazette)

• Proposed a communication strategy and media to promote the agency

• ...

 

 

 

Event Project Manager
​Lagardère // Media & Event Agency (Lille, North of France)
2008 (3 months intership)

Budgets : Suzuki, Salon Samec (exhibition for event professionals), Esprit (fashion brand)

 

• Fully realised the organisation of our stand for the Samec exhibition (from concept to implementation):

               > developed printed and video supports, welcomed visitors on site, made the report...

• Organised street-marketing operations and in-store animations (budgets SuzukiEsprit)

• Devised  turnkey event packs

 

 

 

EDUCATION
Master in Communication - Class Valedictorian
EFAP Lille Europe (Communication School) - EDH Group // Lille, North of France

September 2007 - June 2011

Courses of :

 

• External Communication

• Internal Communication

• Event Planning

• Copy-writing

• Advertising Strategy

• Press & Public Relations

• Marketing

• ...

 

 

Preparatory class for business school
High School Gaston Berger // Lille, North of France

September 2006 - June 2007

 

 

Baccalauréat ES - mention bien
High School Pierre Mendès France // Péronne, North of France

June 2006