• Defining the global brand strategy and vision (5 years Long Range Plan, yearly brand plans) in collaboration with brand director. 

 

• Project lead of the new brand identity overhaul:
managed design & content strategy and its implementation across the entire product portfolio (over 1200 skus) and the marketing brand materials (brochures, POS, brand guidelines, etc).

 

• Leading and implementing the core NPD pipeline (development of brand new product ranges, full relaunch of a declining core category and maintenance of ongoing ranges).  

Market study, research and insights organisation, concept and portfolio definition, pricing strategy definition, P&L management, trade presentation, trade fair organisation, communication strategy planning, assets development, reporting to GMT and other stakeholders.

 

• Initiating and supervising the merchandising system project from concept thinking to development. Objective: Based on consumer insights, improve shopper experience through in-store excellence.

 

• Working closely with the local markets (mainly with US and Japan as primary markets but ultimately across the globe) to ensure the projects and activities are implemented in line with the brand strategy and guidelines. 

 

• Managing and coordinating cross-functional teams across the globe (I&D, operations, sales, local marketing teams, purchasing, regulatory, agencies…).

 

• Creative direction and management of photo and video shootings

 

• Planning and controlling the brand budget

 

• Experience in operations and pilot manufacturing

  

• Strong track record in project management

 

​

SELECTED ACHIEVEMENT

Promoted to GBM position after having successfully initiated, developed and launched the Muted Collection across multiple markets.
Driving a 10% growth over an entire category. Launch pack has since been used as best practice example across the company.

​

​

COMPANY INVOLVEMENTS

• Part of the Colart leadership programme (2018)

• Key member of the Colart Intranet project team (2016)

• Sustainability ambassador for Colart group for a year (2014)

• ​