Johana
KEDJAM
Head of Digital Product & Marketing Strategy / CX Ecommerce
Digital Transformation. DTC Ecom. UX/UI. Creative direction. Branding.
HELLO, I'M JOEY
I am a French T-shape marketer with over 10 years experience in Brand Management and in Digital Strategy, with a focus on Web and Ecom Product Management.
My strengths lie in owning, shaping and driving the implementation of holistic brand and digital product strategies that improve the end-to-end CX at every touchpoint, but I don't hesitate to be hands-on when it comes to implementing them.
Over the years, I built a solid track record in project management and have successfully built, led and motivated cross-functional teams as well as directly managed talents on a day-to-day basis. I drive projects with passion and I happily take on my time to mentor juniors.
Outside of work, I am a professionally qualified aromatherapist. I formulate products (balms, oils, inhalers, salves, ointments, salts etc) and I am currently building my sustainable brand and ecom website as a side hustle.
AREAS OF EXPERTISE
DIGITAL PRODUCT MANAGEMENT (DTC ECOM)
Web / e-com strategy. Product roadmap. Website relaunch. UX/UI redesign.
CMS replatforming. SEO. Content Strategy.
BRAND MANAGEMENT
Brand strategy. Positioning. NPD/EPD. Product packaging. Merchandising. Brand guidelines.
LEADERSHIP
Inspiring. Motivating. Mentoring. Communicating. Managing teams and stakeholders.
CREATIVE
Creative Strategy. Creative Direction.
PROJECT MANAGEMENT
Management and coordination. Lifting heavy projects off the ground. Leading cross-functional teams.
360 DIGITAL
Omnichannel Strategy. Campaign planning. Campaing management. Always on.
RESOURCE MANAGEMENT
Resource planning. Budget management. P&L responsibility. Team structure. Team build.
DESIGN / PROTOTYPING
Sketch
InVision
InDesign
WEB CMS / ECOM PLATFORMS
Shopify
WordPress
Wix
WooCommerce
SEO
Yoast SEO
PROJECT MANAGEMENT
Jira
Confluence
Monday.com
MY 10 GUIDING PRINCIPLES
I expand my role like I expand my new shoes.
I never stop learning.
I don’t do politics. I am genuine, transparent, honest.
I lead with compassion, respect, trust and kindness.
I adopt a strength-base leadership.
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I remember to enjoy the journey as a team.
I plan everything, but accept that things don’t always go as per plan.
I balance delegation and hands-on approach.
I happily take on my time to support those who struggle in their efforts,
I don't believe in presenteeism nor micro-managing.
