Johana

KEDJAM

Head of Digital Product & Marketing Strategy / CX Ecommerce

Digital Transformation. DTC Ecom. UX/UI. Creative direction. Branding.

 
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HELLO, I'M JOEY

I am a French T-shape marketer with over 10 years experience in Brand Management and in Digital Strategy, with a focus on Web and Ecom Product Management.

 

My strengths lie in owning, shaping and driving the implementation of holistic brand and digital product strategies that improve the end-to-end CX at every touchpoint, but I don't hesitate to be hands-on when it comes to implementing them.

 

Over the years, I built a solid track record in project management and have successfully built, led and motivated cross-functional teams as well as directly managed talents on a day-to-day basis. I drive projects with passion and I happily take on my time to mentor juniors. 

 

Outside of work, I am a professionally qualified aromatherapist. I formulate products (balms, oils, inhalers, salves, ointments, salts etc) and I am currently building my sustainable brand and ecom website as a side hustle. 

 

AREAS OF EXPERTISE

DIGITAL PRODUCT MANAGEMENT (DTC ECOM)

Web / e-com strategy. Product roadmap. Website relaunch. UX/UI redesign. 
CMS replatforming. SEO. Content Strategy. 

 

BRAND MANAGEMENT

Brand strategy. Positioning. NPD/EPD. Product packaging. Merchandising. Brand guidelines.

LEADERSHIP

Inspiring. Motivating. Mentoring. Communicating. Managing teams and stakeholders.

 

CREATIVE

Creative Strategy. Creative Direction.

 

PROJECT MANAGEMENT

Management and coordination. Lifting heavy projects off the ground. Leading cross-functional teams.

360 DIGITAL

Omnichannel Strategy. Campaign planning. Campaing management. Always on.

 

RESOURCE MANAGEMENT

Resource planning. Budget management. P&L responsibility. Team structure. Team build.

DESIGN / PROTOTYPING

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Sketch

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InVision

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InDesign

WEB CMS / ECOM PLATFORMS

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Shopify

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WordPress

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Wix

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WooCommerce

SEO

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Yoast SEO

PROJECT MANAGEMENT

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Jira

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Confluence

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Monday.com

MY 10 GUIDING PRINCIPLES

I expand my role like I expand my new shoes.

I never stop learning.

I don’t do politics. I am genuine, transparent, honest.

I lead with compassion, respect, trust and kindness.

I adopt a strength-base leadership.

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I remember to enjoy the journey as a team.

I plan everything, but accept that things don’t always go as per plan.

I balance delegation and hands-on approach.

I happily take on my time to support those who struggle in their efforts,

but I don't accept coasting.

I don't believe in presenteeism nor micro-managing.

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Image by Lou Batier

WHAT PEOPLE SAY