Head of Digital Product & Marketing Strategy / CX Ecommerce
Digital Transformation. DTC Ecom. UX/UI. Creative direction. Branding.
HELLO, I'M JOEY
I am a French T-shape marketer with over 10 years experience in Brand Management and in Digital Strategy, with a focus on Web and Ecom Product Management.
My strengths lie in owning, shaping and driving the implementation of holistic brand and digital product strategies that improve the end-to-end CX at every touchpoint, but I don't hesitate to be hands-on when it comes to implementing them.
Over the years, I built a solid track record in project management and have successfully built, led and motivated cross-functional teams as well as directly managed talents on a day-to-day basis. I drive projects with passion and I happily take on my time to mentor juniors.
Outside of work, I am a professionally qualified aromatherapist. I formulate products (balms, oils, inhalers, salves, ointments, salts etc) and I am currently building my sustainable brand and ecom website as a side hustle.
AREAS OF EXPERTISE
DIGITAL PRODUCT MANAGEMENT (DTC ECOM)
Web / e-com strategy. Product roadmap. Website relaunch. UX/UI redesign.
CMS replatforming. SEO. Content Strategy.
Brand strategy. Positioning. NPD/EPD. Product packaging. Merchandising. Brand guidelines.
Inspiring. Motivating. Mentoring. Communicating. Managing teams and stakeholders.
Creative Strategy. Creative Direction.
Management and coordination. Lifting heavy projects off the ground. Leading cross-functional teams.
Omnichannel Strategy. Campaign planning. Campaing management. Always on.
Resource planning. Budget management. P&L responsibility. Team structure. Team build.
DESIGN / PROTOTYPING
WEB CMS / ECOM PLATFORMS
MY 10 GUIDING PRINCIPLES
I expand my role like I expand my new shoes.
I never stop learning.
I don’t do politics. I am genuine, transparent, honest.
I lead with compassion, respect, trust and kindness.
I adopt a strength-base leadership.
I remember to enjoy the journey as a team.
I plan everything, but accept that things don’t always go as per plan.
I balance delegation and hands-on approach.
I happily take on my time to support those who struggle in their efforts,
I don't believe in presenteeism nor micro-managing.